About Just Starting Out
Helping new business owners take their first step without forking out.
Starting a business shouldn't mean spending thousands before you've earned your first customer.
Just Starting Out exists to make business support accessible and affordable. We connect new business owners with trusted professionals at prices that won't break the bank — so you can focus on building your dream, not draining your savings.
Upfront costs, confusing options and a lack of affordable support leave many talented people unable to take the leap — or struggling to survive their first year.
We connect new business owners with vetted professionals who understand what it's like to start from scratch — at prices that make sense when you're just getting going.
Meet the Founders
Abi Hill and Richard Windley founded Just Starting Out after seeing too many promising businesses fail before they had a fair chance. Together, they combine real-world entrepreneurial experience with the technical expertise to build a platform that genuinely serves new business owners.
Turning research into real impact.
I saw so many aspiring business owners with incredible ideas, but the cost of getting started was holding them back.
Abi Hill
Founder & CEO
With a background in market research, Abi spent years hearing from aspiring entrepreneurs who had the talent and drive but were held back by upfront costs and confusing options. That insight became the foundation for Just Starting Out.
Building the platform, powering the mission.
I love solving problems with smart technology — and this is a mission that matters.
Richard Windley
Co-Founder & CTO
With over 30 years of experience in software engineering, Richard brings the technical expertise to turn Abi's vision into a platform that genuinely serves new business owners.
We're here for the long run.
We are committed to championing new business owners. It remains our mission to make expert support accessible, affordable and built around your success.
Championing new business owners
Affordable and accessible support
Built on trust and transparency
Growing opportunities for everyone
Ready to be part of the Just Starting Out community?
Whether you're a new business owner looking for customers or someone seeking great services at fair prices, we'd love you to join us.